I create real-time 3D and lead the teams that deliver it at scale.

Senior 3D Artist with 10+ years of experience in 3D, including six years at Snap Inc. in the Lenses R&D department, progressing from IC to Manager. Led a team of up to 15 designers and coordinated contractors across the delivery of 1,500+ real-time AR experiences. Provided art direction, reviewed and approved work, guided artists through technical challenges, and structured production processes. Experienced in integrating emerging technologies and AI-driven tools into production pipelines.

15designers led
1,500+Lenses shipped
10+years in 3D
4+years leading at Snap Inc.
AR / Real-time 3D Team Leadership 3D Production Art Direction Technical Mentorship Quality Control Emerging Technologies AI-assisted Production

3D AR Production at Snap Inc.

Selected Snapchat Lenses shipped by my team of 3D AR Designers under my art direction and leadership, from visual development through final production delivery.

2× iteration speed
Designed a structured review and delivery framework that accelerated creative production.
30% higher production efficiency
Integrated AI-assisted tools and optimized workflows to speed up selected production stages.
50% faster onboarding and project integration
Built documentation and production guidelines that helped new team members start contributing sooner.
Scan a Snapcode in Snapchat to try the lens yourself

About

Margaryta Serebrianska

I've spent more than 10 years working in 3D, including six years at Snap. I started by creating and shipping Lenses myself and eventually moved into leading the team behind them. Even as a manager, I stayed close to the work. I still enjoy digging into shader graphs, solving technical problems, and helping designers understand whether they're facing a creative challenge, a production issue, or an idea that was never realistic within the brief.

What I'm most proud of is not one particular Lens, but the team and systems behind more than 1,500 of them. Together, we built a way of working that helped a distributed team of 15 designers maintain a high quality bar under tight deadlines. That meant improving reviews, estimates, documentation, and feedback so we could deliver strong work consistently, without unnecessary pressure at the end.

I enjoy roles where creative direction, technical understanding, and team leadership come together. I'm currently open to Senior, Lead, and Manager opportunities in 3D, AR, real-time production, and immersive products. I'm based near Amsterdam and available for remote work worldwide or on-site roles in the Netherlands.

Experience

IC → Manager, without leaving the craft

  • Lead / Manager, 3D AR Design
    Snap Inc., Lenses R&D · Amsterdam, NL
    Apr 2022 – Jul 2026 4+ years
    • Led distributed teams of up to 15 specialists across locations and time zones.
    • Owned hiring, onboarding, growth paths, performance reviews and capacity planning, alongside mentorship, workload coordination and quality leadership.
    • Provided art direction, reviewed and approved work, guided artists through technical challenges, and structured production processes.
    • Experienced in integrating emerging technologies and AI-driven tools into production pipelines.
    • Partnered with Product, Engineering, and R&D to resolve blockers, reduce delivery risks, and keep complex projects moving forward.
  • 3D AR Designer
    Snap Inc., Lenses · Ukraine
    Feb 2020 – Apr 2022 2 years
    Modeling, sculpting, retopology, UVs, texturing, animation and performance optimization for Snapchat Lenses and branded campaigns. Node-based materials and shaders in Lens Studio.
  • 3D Generalist · Freelance
    Upwork, International clients
    2015 – 2019 5 years
    3D modeling, product visualization and print-ready assets, brief to final delivery.

Education & certifications

Skills